CHI SIAMO
About Us
PROFESSIONAL CYCLING KIT
MAGIC GUANTO
MagicGuanto® is an Italian company and brand specializing in the design and manufacture of 100% Made in Italy professional cycling team kit. Channels of MagicGuanto® trade include business to consumer direct (B2C) and custom. MagicGuanto® clients include amateur and professional cycling teams, bicycle clubs, company brands, individual athletes, mass-participation bicycle rides (e.g., Gran Fondo), and race leader jerseys.
THE GLOVE OF CHOICE
METEORIC RISE
Throughout professional cycling’s second golden age (1968-1987), Italian brands dominated. During the latter part of this era MagicGuanto® became “the glove of choice” among teams, often times against their sponsor contracts. The rise of MagicGuanto® was practically overnight, and by 1987 riders sporting MagicGuanto® gloves won every major race on the international calendar (e.g., Milano-Sanremo, Giro d’Italia, Tour de France, Vuelta a España and UCI World Road Championship). Riders donning MagicGuanto® gloves is a Who’s Who of professional cycling, and by the early 1990’s the brand had virtually disappeared.
STORIA
History
MARCA
Brand
Translated to magic glove in English, the MagicGuanto® brand is described as a rectangle divided twice into three sections. The sections are completely or partially shaded with the colors green, black and red. The letters “M” and “G” are formed using circles comprised of geometric figures. The MagicGuanto® identity does not contain the brand name. Goods and services produced under the MagicGuanto® banner include: cycling arm and leg warmers; bib-knickers, shorts and tights; gloves; headbands and caps; jackets; jerseys; shoe covers; skinsuits; socks; and, vests.
PHRASES AND TAGLINES
MAGIC GUANTO
motto
noun mot·to \ ˈmä-(ˌ)tō \
A catchphrase, slogan, tagline or small group of words that are combined in a special way to encapsulate the beliefs or ideals of a brand, company, product or service.
Fits Like A Glove™ (#FitsLikeAGlove). Italian Stripe™ (#ItalianStripe). The Original Lycra Glove™ (#TheOriginalLycraGlove). Ride In Italian™ (#RideInItalian). White Palms™ (#WhitePalms).
